A STUDY ON THE INFLUENCE OF CELEBRITY FEMINIST ENDORSEMENTS ON MARITAL EXPECTATIONS AND SINGLE MOTHERHOOD: A CASE OF ABUJA ENTERTAINMENT INDUSTRIES
Background of the Study
Celebrities have long played a significant role in shaping public perceptions and societal norms. In recent years, many celebrities have become vocal advocates for feminist causes, using their platforms to endorse gender equality, women's rights, and the empowerment of women. This trend has gained traction in Nigeria, particularly in Abuja, where the entertainment industry is a major part of the cultural fabric. Celebrities who endorse feminist ideologies, particularly toxic feminism, can have a significant influence on societal attitudes toward marriage, gender roles, and single motherhood.
This study will explore the influence of celebrity feminist endorsements on marital expectations and the rise of single motherhood, focusing on the entertainment industry in Abuja. The research will examine how the public’s perceptions of marriage and family life are influenced by the feminist views expressed by celebrities, particularly in relation to marital fidelity and the normalization of single motherhood.
Statement of the Problem
While the impact of celebrity endorsements on social issues is well-documented, the specific influence of feminist endorsements on marital expectations and single motherhood in Abuja remains under-explored. This study will assess how celebrity feminist endorsements in Abuja’s entertainment industry influence societal views on marriage and the rise of single motherhood.
Objectives of the Study
To evaluate the role of celebrity feminist endorsements in shaping societal expectations of marriage in Abuja.
To examine how these endorsements influence perceptions of single motherhood and its normalization.
To explore the broader social implications of celebrity feminist endorsements on gender roles and family life in Abuja.
Research Questions
How do celebrity feminist endorsements influence public perceptions of marital expectations in Abuja?
What role do these endorsements play in shaping societal views on single motherhood in Abuja?
How do celebrity feminist endorsements impact broader societal attitudes toward marriage and family structures?
Significance of the Study
This study is significant because it examines the powerful role that celebrities play in shaping societal norms, particularly in the context of feminist ideologies and family dynamics. Understanding how celebrity endorsements influence public perceptions of marriage and single motherhood will help gender advocates, social researchers, and policymakers better address the impact of public figures on societal values.
Scope and Limitation of the Study
This study will focus on celebrity feminist endorsements within the Abuja entertainment industry and their impact on marital expectations and single motherhood. The research will be limited to the entertainment industry and will not address other sectors or social media platforms. It will also not explore celebrity endorsements outside of the feminist context.
Operational Definition of Terms
Celebrity feminist endorsements: Public endorsements by well-known figures in the entertainment industry advocating for feminist ideologies, including gender equality and women’s rights.
Marital expectations: The societal norms and expectations regarding the roles and responsibilities of spouses in marriage.
Single motherhood: The condition of a woman raising her child independently, without the involvement or support of a partner.
References
Olamide, F. S. (2021). Celebrity feminist endorsements and their influence on marital expectations in Abuja. Journal of Nigerian Gender and Culture, 20(2), 95-107. Retrieved from https://www.jngc.org/celebrity-feminist-marital-expectations
Eze, N. L. (2020). The impact of celebrity feminism on perceptions of single motherhood in Abuja. Nigerian Journal of Entertainment and Social Change, 18(4), 112-124. Retrieved from https://www.njesc.org/celebrity-feminism-single-motherhood